MIC:台灣網友觀看串流影音激增逾四成 訂閱戶每月平均消費323元 (2025.04.23)
根據資策會產業情報研究所(MIC)最新發布的「臺灣影音觀看行為調查」指出,社群媒體(75%)仍是台灣網友觀看影音最主要的管道。然而,線上串流平台與傳統電視(有線/無線)的觀看比例同為72%,電影院觀影比例則有53%。值得注意的是,相較去年,…
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根據資策會產業情報研究所(MIC)最新發布的「臺灣影音觀看行為調查」指出,社群媒體(75%)仍是台灣網友觀看影音最主要的管道。然而,線上串流平台與傳統電視(有線/無線)的觀看比例同為72%,電影院觀影比例則有53%。值得注意的是,相較去年,…
資策會產業情報研究所(MIC)發布臺灣影音觀看行為調查,資料顯示93%網友有觀看影音的習慣,其中有近半網友每日花費1-2小時觀看長篇影音,且國人觀看串流影音(49%)的偏好度,已超越非串流影音(44%)。 產業分析師洪齊亞指出,45歲為關鍵…
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資策會產業情報研究所(MIC)調查,2021年網友觀看影音串流與付費訂閱行為,高達76%網友有觀看影音串流的習慣,前五大受歡迎平台依序為YouTube(68%)、Netflix(38%)、LINE TV(21%)、愛奇藝臺灣站(19%)與巴…
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