TAIPEI, Taiwan - Acer’s ConceptD line of products for creators has won two 2020 Red Dot Awards for Brand and Communication Design. ConceptD’s global marketing campaign “Creativity Decoded” was recognized by the jury in the “Digital Campaign” category, while its eco-friendly packaging won an award in the “Sustainable Packaging Design” category. ConceptD’s submissions were hand-selected by a jury of 24 international experts for quality and creativity from a pool of 6,992 total submissions.
“Creativity Decoded” is a full-funnel global digital campaign which puts a spotlight on creators and their work. Following the brand’s slogan of “Let Creators be Creators”, Acer reached out to several acclaimed artists, designers and studios to work together on one of their “passion projects”—something they had always wanted to do, but didn’t have the means to carry out. The creators were supplied with ConceptD computers to facilitate their work, an ideal working companion for creators and design professionals.
