IBM today forecasts that shoppers will drive double digit growth for retailers around the world on Cyber Monday. IBM found that pre-holiday online shopping was up nearly 10 percent over 2015. This momentum has grown over Thanksgiving, Black Friday and the weekend with consumers opening their wallets and taking advantage of the great deals being offered online by U.S. and global retailers.
IBM is familiar with what it takes to help retailers achieve success over the busiest shopping days of the year. Over the 2015 holiday season, IBM powered more than $62B in online sales and the supported clients that sent more than 1.4 billion emails during this same holiday period without a single interruption.
This holiday season is already showing signs of significant growth with IBM driving record levels of engagement with their customers online and via mobile. On Black Friday alone, there were nearly 405 million email notifications sent to consumers around the world. And mobile push outreach is on track for 35% growth over 2015.
"It is clear, online shopping during the US holiday period has become a global phenomenon and more than ever companies are turning to IBM as a trusted technology provider and supporter to help them succeed during this critical period,” said Harriet Green, General Manager IBM Commerce.
"The pace at which consumers demand personalized service across multiple channels requires new levels of cognitive capabilities on everything from consumer behaviors, inventory management, marketing and an organization's supply chain -- only IBM can deliver that complete solution for companies."
