According to Consumer Electronics Association (CEA), the revenues for the consumer electronics (CE) industry are projected to grow three percent in 2015 and to reach an all-time high of $223.2 billion.
CEA’s consensus forecast reflects U.S. factory sales to dealers and covers more than 100 CE products. The twice-annual report serves as a benchmark for the CE industry, charting the size and growth of underlying categories.
The 2015 forecast projects that revenue for new, emerging product categories is expected to double, growing 108 percent year-over-year in 2015. These new technology categories include 3D printers, 4K Ultra-High Definition televisions, connected thermostats, unmanned systems (unmanned aerial vehicles, unmanned vehicles and home robots), IP cameras and wearables such as health and fitness devices, smartwatches and smart eyewear.
While the emerging product categories represent less than five percent of the entire CE industry revenue forecast, they are expected to contribute almost $11 billion to overall CE revenue in 2015.
“Our forecast underscores that consumers’ love affair with technology shows no signs of slowing any time soon,” said Shapiro.
“Consumer technology is all about continued innovation. In the blink of an eye, consumer demand has taken off for emerging categories such as wearables, unmanned aerial vehicles and 4K Ultra HD – categories that were too small to track just three years ago. Expect to see these burgeoning categories, as well as innovations across the full spectrum of consumer technology, on display this week at the 2015 International CES.”
The wearable device revolution is a key category to watch in the coming years, and especially in 2015. CEA projects overall wearable unit sales will reach 30.9 million units (a 61 percent increase from last year) and generate $5.1 billion in revenue in 2015 (a 133 percent increase). CEA’s wearables category encompasses fitness activity bands and other health and fitness devices, as well as smartwatches and smart eyewear.
