ASUS Design Center, the design studio within ASUS, is presenting its Zensation exhibition at Milan Design Week 2015 from April 14–19, 2015 at Milano Via Tortona 20. This exhibition showcases the design team's Zen-inspired philosophy of incorporating diverse elements to produce balanced, harmonious creations that provide incredible experiences and accessible beauty to users.
The Zensation exhibition contains an engaging product-experience area featuring a 15-meter-long interactive projection showcasing three flagship, Zen-inspired products — ZenFone 2, Transformer Book T300 Chi, and ZenBook UX305. A wide range of other ASUS products from the Smartphone, Thin and Light Laptop, 4K Notebook, Tablet, Wearable, Ultra-Compact Desktop PC, Monitor and Projector, and Networking categories are also on display.
The Zensation exhibition theme at Milan Design Week is inspired by nature and the spirit of Zen. Built around the concepts of coexistence and collaboration, the exhibition explores how diverse elements of an environment connect and interact with each other to form harmonious ecosystems. These concepts apply not only to nature, but also to technology. As technology advances and expands into more areas of everyday life, devices are becoming more diverse, yet are increasingly interconnected. Current technology trends, such as cloud computing, mobile devices, wearables, home automation, and the Internet of Things (IoT), form vibrant ecosystems that provide users advanced functionality and the ability to access information from anywhere.
For the Zensation exhibition, ASUS Design Center took these broad ideas of diversity and harmony inspired by Zen thought, and created a dynamic, interactive installation for visitors to Milan Design Week. The installation consists of falling streams of water and sounds of nature that change and interact with one another to form a stunning visual and aural experience. While visitors approach and view the installation, their movements will trigger individual streams of water to change into various shapes. Each shape has an accompanying nature-inspired sound that plays while the shape is displayed. As more visitors interact with the installation, it will expand and grow more compelling as additional water streams are added and the diverse sounds of nature intermingle and resonate like an orchestra.
The Zensation exhibition also features a unique product-experience area featuring a 15-meter-long interactive wall that blends projected images of three natural landscapes into one beautifully sweeping view. Each landscape serves as a backdrop for a flagship ASUS product, including ZenFone 2, Transformer Book T300 Chi and ZenBook UX305. As visitors explore each product, they can use different gestures to trigger interactive animations on the backdrop that provide details about that product's features. In addition to the products showcased in the interactive projection, additional ASUS products are on display in the product experience area.
