The smartphone market is getting more complex and dynamic, as well as maturing and being highly commoditized. In such mature market, technology improvements in smartphone has brought incremental enhancements and these are often not perceived by users as critical for them.
According to Roberta Cozza, research director at Gartner, the top 10 smartphone technologies and capabilities that create more compelling experiences for the user, and unravel new business models for mobile device vendors.
“We identified 10 technologies and capabilities whose developments and transformations cannot be ignored by any mobile device vendor.” Roberta Cozza said.
She poined that their top 10 technologies and capabilities for 2016 and 2017 are:
－ Fast charging
－ Wireless charging
－ Augmented and virtual reality
－ Multiple-lens camera solutions
－ Sensors: Biometric authentication and technologies
－ Virtual personal assistants (VPAs)
－ Flexible/curved displays
－ Wi-Fi 802.11 standards
－ USB Type-C
－ Embedded SIM (e-SIM)
They were selected looking at five main potential areas of impact: the battery, an immersive experience, a personalized experience, display technology and connectivity. They represent areas that can potentially address key smartphone user pain points, expand to new capabilities, unlock new business models or create more compelling experiences.
They look at the smartphone no longer in isolation, but as part of a continuum of devices and within new user scenarios.
